The Heineken Company, famous for quality beer has an annual marketing budget of £1.9 billion. They have announced a multi-million euro deal with Google.
This marks an important first, where a major brand has made a long term advertising deal with Google.
This move gives Heineken a great set of data with highly targeted demographics.
Google is expecting more large brands to follow suit and move from the conventional marketing mediums.
The partnership will include advertising in twenty international markets. The adverts will be appearing on YouTube videos and on mobile devices which is a massive growth area with all the new smartphones and tablets.
